Skip to content

Craft & Detail

Alan Tsen
Alan Tsen
1 min read
Craftsman working on a bench

Table of Contents

Craft is the cornerstone of all exceptional products.

It's more than mere execution; it's an ethos, reflecting deep commitment and meticulous attention to detail. When companies infuse their processes with craft, they do more than build products—they cultivate a culture of excellence.

The value of craft lies in what it quietly says about your company. Every feature, line of code and user interaction is shaped with care and intention. This meticulous approach results in products that are not just functional but refined. They have a quality that users can feel— they have "weight". This stands in stark contrast to the assembly-line products that flood the market.

Craft also builds trust. Customers recognise the small touches behind finely crafted products. This recognition fosters loyalty and turns users into advocates. They don’t just use the product; they believe in it. They share it. In this way, craft transforms a user base into a community.

But craft has an even broader impact—it shapes company culture. When craft is a priority, it sets a standard: only the best will do. This mindset permeates every level of the organisation. It encourages teams to push boundaries, innovate, and continuously improve. This not only enhances product quality but also employee engagement. People thrive in environments where their efforts contribute to excellence.

Moreover, the focus on craft creates a compounding advantage. High-quality products establish a brand's reputation. They command attention and respect in crowded markets. Over time, this reputation becomes self-reinforcing. As the brand grows, each well-crafted product amplifies the value of those that came before it.

In an age of disposable products, craft is the counter-culture. It is uncommon. Embrace craft, and you build more than a product; you build a culture of excellence that resonates through the ages.

Product

Alan Tsen Twitter

🌞 Day: Looking for my next thing 🌚 Night: investor in fintech startups + former chair of Fintech Australia, writer of Fintech Radar.

Comments


Related Posts

Members Public

Platforms, Interoperability And Standardisation

Every tech company dreams of building a platform—a central hub where all transactions happen and a wide array of use cases is covered. The allure is clear: once established, platforms generate revenue with minimal effort, creating a virtuous cycle of growth. It's no wonder that many start-ups and established

Platforms, Interoperability And Standardisation
Members Public

The Power of Momentum

Regardless of what you're building, the power of continuous forward motion becomes evident quickly. It sometimes feels counterintuitive, but success is less about perfection and more about momentum. At any given time, decisions are made with the information at hand. Waiting for perfect clarity leads to paralysis. Action, even if

The Power of Momentum
Members Public

The Timelessness of Quality

Quality is timeless. This simple idea cuts through the noise of our fast-paced, ever-changing world. We live in an age where trends come and go with alarming speed, and what is celebrated today is often forgotten tomorrow. Yet, true quality, in any form, endures. Consider the Eames chair, a paragon

The Timelessness of Quality