Writing as a Tool for Clarity and Connection

One of the most underrated habits for founders and creators is consistent writing. Many make the mistake of thinking that writing about your company and journey can come across as "salesy." Far from it, if done genuinely, it can become a powerful tool for self-discovery and connection with others.

Writing isn’t just about promoting a product or idea (at least it shouldn't be); it’s about finding your voice and sharing genuine insights. Some posts resonate, others don’t, but the practice is invaluable. Writing forces you to clarify your thoughts, articulate ideas, and build a narrative around your vision. The process helps you become more comfortable with expressing your ideas and sharing them with the world.

"But I'm way too busy to sit down and just... write."

Developing a writing habit starts with setting a schedule and sticking to it. For me, it is every Monday. This routine became a forcing function, a commitment I can’t skip. Authenticity is key. No ghostwriters can capture your true voice or the nuances of your journey. Keeping an idea bank in Notes to ensure you never run out of topics is also a great idea. Ideas often strike at the most random times, and having a place to capture them is crucial. If you don't, much like dreams, they can just slip away.

Blocking time to write and scheduling posts reduces the anxiety of hitting publish. Over time, writing becomes less about immediate success and more about the process. It helps you overcome the fear of criticism and the imposter syndrome that plagues many creators.

Consistent writing can turn into a powerful tool for building relationships and connecting with an audience. Early readers discover your work not because of the product you’re promoting, but because they connect with your writing. This habit of writing can become a cornerstone of your personal and professional growth strategy. Also, it provides a way for people who find you on social media to learn more about you – turning your online identity from just a resume to a set of insights you've shared via your writing.

Write regularly. Not for the hits or the viral posts, but for the clarity it brings and the possible relationships it builds. Write to understand yourself and to share your journey with the world. The rest will take care of itself.