Tag Archives: community

Have Your Customers Grow Your Start-up For You

Have Your Customers Grow Your Start-up For You

You’ve validated your idea and you have your first customers using your product (they might even be paying for it). Now it’s time to grow! This is where the real work starts.

Constantly trying to refill the top end of the funnel can, at times, be an impossibly challenging thing to do. However, as entrepreneurs this is our job. We need to be finding ways to get hoards of new customers coming in the ‘door’. It’s our never ending story – giant flying dog  and all (link provided for those too young to get the reference).

The dangerous irony of focusing too much of your efforts on the top end of the funnel is that you can start to neglect the users who are already actively engaged with your product or service. The reality is that your current users will likely be the ones who fuel the growth of your start-up in the short to medium term. In fact, if you look at many high growth companies, you’ll notice that they focused a lot of their initial efforts on getting their early adopters to spread the word for them. Think companies like Dropbox, Uber and Mailbox. They were all initially able to grow through finding ways to entice their initial users base to recruit new users for them. Although a seemingly simple tactic, it’s exceptionally hard to execute on.