Tag Archives: case study

One of my favourite companies

I’m a fan of studying businesses. They provide awesome insights into what works and what doesn’t work. The real world is the best test of a business plan and its execution.

One of the businesses that I love reading about is Zappos.com. If you haven’t heard of them you need to check them out HERE. Here is a really brief background:

Zappos.com was founded in 1999 with the goal of becoming the premiere destination for online shoes (according to their website).