Tag Archives: business

Be A Better Growth Hacker By Learning To Stalk Your Most Engaged Users

Be A Better Growth Hacker By Learning To Stalk Your Most Engaged Users

Ok, let me start with a quick clarification (/disclaimer). In this article I won’t be advocating peering into your customers’ homes and seeing what they do at night. That would just be creepy. Instead, I’ll be looking at ways you can better adjust your product through observing what your most engaged customers are doing.

Which Customers Should I Stalk?

This is the question that many find hard to answer. The reality is that not all customers are created equally and looking at them all as a lump of data can lead to product changes that can push you down the wrong side of the hockey stick. This is generally amplified when you have a small data set to work from.

Let me propose an alternative approach. Why not try stalking your most fervent user? After all, they’re the ones who have found the value in your product. They’re the ones who (for one reason or another) have found the ‘magic’ in it. Besides, focusing in on the positives will give you an idea of what is actually working – which is generally the stuff you want to double down on anyway.

A New Look And A Fresh Focus

A New Look And A Fresh Focus

Wow, it’s been a while since I put ‘pen to paper’ and wrote a post.

For anyone that’s visited alantsen.com before you’ll notice that I’ve completely revamped the site. It’s a new site with a new focus.

Why the change?

I enjoy writing and I think sharing knowledge is something we should all strive to do more often. It’s always surprising how useful little insights can be to others – I know I’ve learnt a ton from other blogs.

I decided that a focus on writing is what I needed for my site. No clutter, no distractions, no needless links to my Twitter or linkdin profile – just words used to form ideas that you may find interesting.

One of my favourite companies

I’m a fan of studying businesses. They provide awesome insights into what works and what doesn’t work. The real world is the best test of a business plan and its execution.

One of the businesses that I love reading about is Zappos.com. If you haven’t heard of them you need to check them out HERE. Here is a really brief background:

Zappos.com was founded in 1999 with the goal of becoming the premiere destination for online shoes (according to their website).

The First Post

So this is my first post.

I assume it is customary (if not polite) to give those who are reading this a brief insight into what this blog is about. If this is the case – I’m sorry to be rude, but I’m just not sure yet.

Having said this, I do intend to blog on the wonderful world of business. I’m passionate about start-ups and brilliant new business ideas. I’m also passionate about how businesses can make a difference in the community.  So expect these topics to make regular appearances.

I hope you enjoy my random musings and don’t forget to drop me a line at hi@alantsen.com.