I saw this interesting article today on fastcompany.com regarding Google’s latest foray – green technology.
This is nothing new for those in the know. Over the last few years Google has quietly been investing, via Google Ventures, in green tech. The article notes previous investment in ’geothermal technology, smart grid ventures, electric cars, and wind power’.
The article points out that Google incorporated a Delaware entity in late 2009 named Google Energy and earlier this week it applied to buy and sell carbon credits on the wholesale market!
The article postulates a very reasonable answer to the million dollar question. Why? It is noted that Google Energy may simply be used as Google’s carbon trading entity to aid in their quest to reach carbon neutrality.
However, this is Google we are talking about – the ultimate market disrupter. Who knows, maybe soon we will see Google packaging up carbon derivatives or starting a utility division.