Category Archives: Business

One of my favourite companies

I’m a fan of studying businesses. They provide awesome insights into what works and what doesn’t work. The real world is the best test of a business plan and its execution.

One of the businesses that I love reading about is If you haven’t heard of them you need to check them out HERE. Here is a really brief background: was founded in 1999 with the goal of becoming the premiere destination for online shoes (according to their website).

Google Energy. Really?

Google Energy. Really?

I saw this interesting article today on regarding Google’s latest foray – green technology.

This is nothing new for those in the know. Over the last few years Google has quietly been investing, via Google Ventures, in green tech. The article notes previous investment in ’geothermal technology, smart grid ventures, electric cars, and wind power’.

The article points out that Google incorporated a Delaware entity in late 2009 named Google Energy and earlier this week it applied to buy and sell carbon credits on the wholesale market!

The article postulates a very reasonable answer to the million dollar question. Why? It is noted that Google Energy may simply be used as Google’s carbon trading entity to aid in their quest to reach carbon neutrality.

However, this is Google we are talking about – the ultimate market disrupter. Who knows, maybe soon we will see Google packaging up carbon derivatives or starting a utility division.